YouTube Videos for Insurance Agency Marketing & Lead Gen
Insurance agency marketers spend a lot of period discussing insurance SEO (insurance search engine optimization) and Google rankings. However, they often miss an outstanding opportunity straightforward directly once YouTube. Consider these ten compelling YouTube statistics:
For more info video agency.
The 2nd most visited website in the world gone 23 billion visits a month
It is the second largest search engine after Google
Used by 1.3 billion people globally
There are 2 billion monthly alert users
5 billion videos are watched all hours of hours of day
1 billion videos a daylight are watched on mobile devices
Male users outnumber female users by a 2 to 1 margin
Users average more or less 40 minutes per hours of day in the region of the order of YouTube
Approximately 79% of all internet users own a YouTube account
The largest proclaim for YouTube is the US (15%)
Okay, suitably YouTube is understandably a major performer back it comes to traffic and stickiness. But how does that translate into opportunity for businesses in general and insurance agencies and brokers specifically? Videos designate agencies, brokers, TPAs and wholesalers an opportunity to:
Showcase gaining
Create sticky content
Educate your prospects and clients
Engage prospects for 5, 10 or more minutes
Leverage content across multiple channels
Improve website dogfight
Generate in-profile leads
YouTube videos can pay dividends for years, and as your videos garner increasing views, your videos rise to the zenith of the rankings. Your insurance agency videos may baby book thousands of views and continue to attract spectators even though they are five to ten years archaic! Videos can have a long shelf vibrancy if finished correctly, assuming the subject remains relevant. Thus, topics should be agreed gone shelf vigor in mind, while trending topics can attract more views rushed-term. Agencies and brokers can make videos upon a wide variety of topics, a few general examples are below:
Experience Modification Factors Impact upon Rates
Five Hidden Business Risks Which are Not in Standard Policies
Best Practices for Remote Employee Enrollment
5 Creative Ways to Increase Benefits without Increasing Costs
Leveraging Safety Programs to Reduce Insurance Premiums
What type of videos should agency marketers create? There are many styles to choose from, here are some of the primary types of videos insurance marketers can use:
Image Based Video
A-Roll Video
B-Roll Video
Typography Video
2D and 3D Animation
Whiteboard Animation
Recorded Webinars
Voice Over PowerPoint
Talking Head Videos
Videos can range from a minute to an hour or more! Content is king regardless of length, though shorter videos are often recommended.
So, what’s stopping your agency from leveraging this powerful medium and platform? Agencies lacking the period or resources necessary to unmovable this initiative, can find outsourcing to an experienced insurance agency and broker backing agency to include their in-dwelling staff.