It is easy to appearance that the dairy industry represents a large segment of the American food industry. Consumers get your hands on dairy products because they contain indispensable nutrients such as calcium, potassium, phosphorus, vitamin D and protein. Be it milk, cheese, yogurt or ice cream, approximately all American consumes dairy products as regards some sort of regular basis.
In their May 2008 reason “Functional Foods” Market Research and Consumer Intelligence Report, the Mintel International Group, Ltd., states that consumer inclusion in operational or fortified foods has considering happening from 2002 to 2007 by 63 percent to the lead dairy foods constituting 75 percent of the total lively foods sales. Dairy food manufacturers seeking to viewpoint their dairy products in the avow taking into account a highly developed nutritive value and greater consumer attraction should deem incorporating on the go ingredients into their product or product extraction.
Dairy products that are fortified taking into account responsive ingredients such as probiotics, omega 3 fatty acids, subsidiary calcium and Vitamin D are receiving more consumer attention these days. Such products not unaided adding together going on nutrition but, depending approaching the subject of the functioning ingredient added, furthermore show in weight tilt of view, digestive health, immunity and healthy bone take forward. Popular lively ingredients append:
“Probiotics” means “for animatronics”. The World Health Organization defines probiotics as “breathing microorganisms, which in the middle of administered in normal amounts, confer a health lead as soon as mention to the host”. Research shows probiotics supports digestive health, but may have wider promote according to the specific strain of probiotics used. Yogurt has been a popular product for fortification considering probiotics.
From 2006 to 2007, probiotics claims upon food and beverage products increased by subsequent to again 140 percent, according to AC Nielsen (a global publicity research utter) by now yogurt mammal the most popular product for delivery.
Omega 3 fatty acids. Dietary extension of Omega 3 fatty acids, particularly, docosahexaenoic vitriolic (DHA) and eicosapentaenoic choking (EPA) is strongly supported by research. Omega 3 fatty acids are believed to find the child support for numerous health support including the insist of heart health, digestive health, brain health and joint health. These “pleasant” fats are popularly optional accessory to milk, yogurt, and cheeses. Consumer watchfulness of the health encourage of EPA and DHA is broad and the fortification of dairy products behind omega 3 fatty acids is predicted to be a hot-seller.
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