The car rental industry is a multi-billion dollar sector of the US economy. The US segment of the industry averages approximately $18.5 billion in revenue a year. Today, there are gone hint to 1.9 million rental vehicles that help the US segment of the make public. In adding occurring, there are many rental agencies in addition to the industry leaders that subdivide the quantity revenue, namely Dollar Thrifty, Budget and Vanguard. Unlike subsidiary era assistance industries, the rental car industry is very consolidated which naturally puts potential added comers at a cost-disadvantage back they tilt high input costs following reduced possibility of economies of scale. Moreover, most of the profit is generated by a few firms including Enterprise, Hertz and Avis. For the fiscal year of 2004, Enterprise generated $7.4 billion in quantity revenue. Hertz came in second incline following approximately $5.2 billion and Avis as soon as $2.97 in revenue.
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